THE RISE OF PLASTIC FASHION – AND HOW WE TURN IT AROUNDWhy kinder fibres matter more than everWalk into almost any clothes shop today and you’ll notice something quietly happening on the rails: plastic has taken over our wardrobes. Polyester, nylon, acrylic — these fibres now dominate global clothing production. In fact, more than half of all clothes made today contain polyester, and the industry still predicts steady growth well into the 2030s.Why? Because polyester is cheap. It’s quick to produce. And brands love it because it keeps profits high and prices low.But there’s a hidden cost.Polyester is made from fossil fuels. It sheds microplastics every time we wear it, wash it, or throw it away. And once it reaches landfill, it stays there for hundreds of years. As global production rises, so does the trail of plastic behind it — in our oceans, our soil, and even our own bodies.So the big question is this:Can we turn this around? Can kinder fibres take a bigger share?The answer is yes — absolutely yes — but only if we work together on several levels.🌍 1. Policy Is Beginning to Shift the LandscapeThe EU is rolling out new rules that will make fast, synthetic fashion much harder to produce:When plastic clothing becomes expensive waste, brands will rethink it.This is already happening — and it’s only the beginning.🧵 2. Consumers Are Hungry for ChangeHere’s the truth: most people have no idea that the soft jumper they love is basically plastic.But once they learn, they start …
THE RISE OF PLASTIC FASHION – AND HOW WE TURN IT AROUND
Why kinder fibres matter more than ever
Walk into almost any clothes shop today and you’ll notice something quietly happening on the rails: plastic has taken over our wardrobes. Polyester, nylon, acrylic — these fibres now dominate global clothing production. In fact, more than half of all clothes made today contain polyester, and the industry still predicts steady growth well into the 2030s.
Why? Because polyester is cheap. It’s quick to produce. And brands love it because it keeps profits high and prices low.
But there’s a hidden cost.
Polyester is made from fossil fuels. It sheds microplastics every time we wear it, wash it, or throw it away. And once it reaches landfill, it stays there for hundreds of years. As global production rises, so does the trail of plastic behind it — in our oceans, our soil, and even our own bodies.
So the big question is this:
Can we turn this around? Can kinder fibres take a bigger share?
The answer is yes — absolutely yes — but only if we work together on several levels.
🌍
1. Policy Is Beginning to Shift the Landscape
The EU is rolling out new rules that will make fast, synthetic fashion much harder to produce:
Ecodesign regulations will demand longer-lasting, repairable clothes
Digital Product Passports will show what your clothes are really made of
Extended Producer Responsibility will force brands to pay for textile waste
When plastic clothing becomes expensive waste, brands will rethink it.
This is already happening — and it’s only the beginning.
🧵
2. Consumers Are Hungry for Change
Here’s the truth: most people have no idea that the soft jumper they love is basically plastic.
But once they learn, they start choosing differently.
At Daadi, we see it every day. Our Pioneer Members save around €300 a year by swapping instead of buying new. That saving gives them the freedom to finally invest in one beautiful, sustainable garment — a hemp shirt, a Spanish-made cotton dress, a Tencel top that feels like silk but comes from trees.
Affordable + ethical = possible.
We are proof of that.
🌿
3. Kinder Fibres Are Growing — Slowly, but Powerfully
Hemp from Spain, organic cotton from Portugal, linen, lyocell, bamboo viscose, recycled cotton — there is a quiet revolution happening in the fibre world.
These fibres:
use less water
use fewer chemicals
biodegrade naturally
support local farmers and soil health
And when community initiatives like Daadi make sustainable clothing affordable, the shift accelerates.
🔁
4. Circular Fashion Is the Game Changer
This is where Daadi shines.
When clothes circulate locally — swapped, repaired, upcycled — the need for new production falls dramatically. A town with an active swapping culture can cut its textile waste by 30–40% within a couple of years.
Imagine if every town did that.
Imagine if every school taught it.
Imagine cities where children grow up thinking swapping is normal, not buying fast fashion every week.
That’s how markets change. Not from the top down, but from the community up.
💚
5. The Future Is Not Plastic — If We Choose It
Polyester may be growing today, but so is awareness. So is legislation. So is community action. And so are the alternatives.
We can absolutely push kinder fibres to take a bigger share — by educating, swapping, repairing, and making sustainable fabrics accessible for everyone.
Daadi is already part of this shift.
You’re part of it too.
Every bag swapped, every garment saved, every school we reach — it all adds up to a future where our wardrobes stop costing the planet.
The world doesn’t need more plastic fashion.
It needs more pioneers.
And that’s exactly what we’re building here — one swap, one stitch, one kinder fibre at a time.
🌱
THE RISE OF PLASTIC FASHION – AND HOW WE TURN IT AROUND
Why kinder fibres matter more than ever
Walk into almost any clothes shop today and you’ll notice something quietly happening on the rails: plastic has taken over our wardrobes. Polyester, nylon, acrylic — these fibres now dominate global clothing production. In fact, more than half of all clothes made today contain polyester, and the industry still predicts steady growth well into the 2030s.
Why? Because polyester is cheap. It’s quick to produce. And brands love it because it keeps profits high and prices low.
But there’s a hidden cost.
Polyester is made from fossil fuels. It sheds microplastics every time we wear it, wash it, or throw it away. And once it reaches landfill, it stays there for hundreds of years. As global production rises, so does the trail of plastic behind it — in our oceans, our soil, and even our own bodies.
So the big question is this:
Can we turn this around? Can kinder fibres take a bigger share?
The answer is yes — absolutely yes — but only if we work together on several levels.
🌍
1. Policy Is Beginning to Shift the Landscape
The EU is rolling out new rules that will make fast, synthetic fashion much harder to produce:
Ecodesign regulations will demand longer-lasting, repairable clothes
Digital Product Passports will show what your clothes are really made of
Extended Producer Responsibility will force brands to pay for textile waste
When plastic clothing becomes expensive waste, brands will rethink it.
This is already happening — and it’s only the beginning.
🧵
2. Consumers Are Hungry for Change
Here’s the truth: most people have no idea that the soft jumper they love is basically plastic.
But once they learn, they start choosing differently.
At Daadi, we see it every day. Our Pioneer Members save around €300 a year by swapping instead of buying new. That saving gives them the freedom to finally invest in one beautiful, sustainable garment — a hemp shirt, a Spanish-made cotton dress, a Tencel top that feels like silk but comes from trees.
Affordable + ethical = possible.
We are proof of that.
🌿
3. Kinder Fibres Are Growing — Slowly, but Powerfully
Hemp from Spain, organic cotton from Portugal, linen, lyocell, bamboo viscose, recycled cotton — there is a quiet revolution happening in the fibre world.
These fibres:
use less water
use fewer chemicals
biodegrade naturally
support local farmers and soil health
And when community initiatives like Daadi make sustainable clothing affordable, the shift accelerates.
🔁
4. Circular Fashion Is the Game Changer
This is where Daadi shines.
When clothes circulate locally — swapped, repaired, upcycled — the need for new production falls dramatically. A town with an active swapping culture can cut its textile waste by 30–40% within a couple of years.
Imagine if every town did that.
Imagine if every school taught it.
Imagine cities where children grow up thinking swapping is normal, not buying fast fashion every week.
That’s how markets change. Not from the top down, but from the community up.
💚
5. The Future Is Not Plastic — If We Choose It
Polyester may be growing today, but so is awareness. So is legislation. So is community action. And so are the alternatives.
We can absolutely push kinder fibres to take a bigger share — by educating, swapping, repairing, and making sustainable fabrics accessible for everyone.
Daadi is already part of this shift.
You’re part of it too.
Every bag swapped, every garment saved, every school we reach — it all adds up to a future where our wardrobes stop costing the planet.
The world doesn’t need more plastic fashion.
It needs more pioneers.
And that’s exactly what we’re building here — one swap, one stitch, one kinder fibre at a time.
