International Women´s Day, why it matters to Daadi.

Why International Women’s Day Matters — and Why Daadi Stands With It.

International Women’s Day did not begin with flowers, hashtags, or corporate slogans.

It began with women who were tired of being expendable. International womens day didn´t come from celebration. It came from grief, rage, and refusal.

In 1909, in the United States, women working in garment factories — many of them migrants, many of them young — marched through New York demanding safer working conditions, fair pay, shorter hours, and the right to be heard. These women stitched clothes for the world while risking their own lives to do so. They were not asking for more. They were asking for enough.

Two years later, in 1911, tragedy struck. The Triangle Shirtwaist Factory fire killed 146 workers, most of them women. Doors were locked. Fire escapes collapsed. Profit had been prioritised over people. Many of those who died had already protested. Change simply hadn’t come fast enough.

International Women’s Day grew out of that grief, that rage, that refusal to stay silent.

And more than a century later, the same story repeats — just further away, easier to ignore.

In 2013, the Rana Plaza building collapsed in Bangladesh, killing over 1,100 garment workers, most of them women. They had been told to return to work despite visible cracks in the building. They made clothes for global brands. They died for cheap fashion.

This is why International Women’s Day still matters.

This is why Daadi exists.

Daadi was born from a simple belief: that clothes should not cost lives. That women’s labour should be honoured, not hidden. That “cheap” is never cheap — someone, somewhere, always pays the price.

We support International Women’s Day because it reminds us that fashion is political. That what we choose to wear connects us to women across generations — from the factory floors of New York in 1909 to Bangladesh in 2013, to the women sorting, mending, swapping, and re-imagining clothes today.

When Daadi chooses reuse over waste, people over profit, community over consumption — we are continuing the work those women began.

Purple is not just a colour. It is not a soft shade, it is defiant.

It is remembrance.

It is resistance.

It is a promise to do better.